Following a brand refresh and an outing with the new brand at iGB Live in Amsterdam, aggregator and platform Groove has announced a new partnership with omnichannel technology solutions provider B2Tech, adding more African excitement to Groove’s popular portfolio of world-class content and sports-betting.
B2Tech has a strong African presence, supplying its technology platforms across eighteen countries on the continent.
Groove has carved out a hard-won reputation for being one of the world’s foremost one-stop-shops for casino content based on an outstanding catalogue featuring thousands of games. The ambitious team at Groove are dedicated to rapidly provide operators with access to new content based on their proprietary data-driven plug-and-play format which is combined with best-in-class technology and an ability to deliver customised solutions.
Groove works with tier-1 operators and beyond to professionalise technology solutions that deliver high performance and sustainable revenue around aggregated content ranging from slots, online casino and live casino, to poker and table games. A new data-driven casino recommender launched in London earlier this year, provides operators with content recommendations to drive player engagement and fully optimise revenue by juridisction.
Groove’s new look conveys the ultra-modern futuristic vibe of this leading tech company, and their updated brand colours are a nod to the creative talent that drives the enterprise. As part of the refresh process, a new website has been launched at www.groovetech.com
As part of the new business strategy behind the Groove brand, the company has announced its own dedicated games studio, GrooveStudio, boasting a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.
Tzahi Asulin, B2Tech CEO said: “We are very excited that Groove has selected us to enhance their presence in the African market, it’s a great opportunity for us to build on our strengths and to partner with a company synonymous with a dynamic operator cluster.”
Yahale Meltzer, COO and co-founder at Groove, added: “With their extensive background in Africa’s offline and online markets, B2tech is able to expertly serve markets all over the continent, giving us additional service range. The Groove team recognise the potential in Africa and we have aligned with a specialist to ensure we can maximise service delivery.”
For further information visit www.groovetech.com
About GrooveGaming
Offering an extensive game library of HTML5 slots, table games and video pokers, GrooveGaming is headquartered in Israel. GrooveGaming was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and GrooveGaming’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers GrooveGaming powers market access with industry heavyweights and was named one of the 10 Most Innovative Technology Companies by IndustryERA
About B2TECH: B2Tech is a supplier of cutting-edge gaming technology as well as high-quality sports betting and gaming products. B2Tech specialises in omnichannel technology solutions that support superior customer journey and engagement experiences, with a key focus on the emerging markets. For more information about B2Tech: https://b2tech.com